What does a Public Relations Specialist
actually do all day?
top skill Active Listeningcore tasks 6median pay $74,750AI exposure 45/100
Public Relations Specialists is deadline-driven, mixed sitting & moving, people-heavy work.
What this job actually does all day
The representative tasks O*NET analysts recorded for this role — not a glossy job ad, the real work.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Skills & environment
Bars are O*NET importance/intensity ratings, scaled 0–100 so you can compare at a glance.
The skills it demands most
What the environment feels like
Deadline pressure: constant deadline pressureConflict & friction: moderateNeed to be exact: precision is criticalTime spent sitting: mostly sitting at a deskContact with people: constantly dealing with people
Go deeper on this role
How this is built. Tasks, skills, and work-environment ratings come from the
U.S. Department of Labor's O*NET occupational analysis — job analysts survey real workers, so this is the
closest thing to "what the job is actually like" in public data. Skill scores are O*NET Importance
ratings (0–5) and environment measures are Context ratings (0–5), both rescaled to 0–100 here for
easy reading. This task-and-skill detail comes straight from the O*NET database — it's
pulled straight from the survey, not invented. Figures describe the typical role, not any one person's job.
