What does a Market Research Analysts and Marketing Specialist
actually do all day?
top skill Reading Comprehensioncore tasks 6median pay $78,760AI exposure 65/100
Market Research Analysts and Marketing Specialists is moderately paced, desk-bound, some people contact work.
What this job actually does all day
The representative tasks O*NET analysts recorded for this role — not a glossy job ad, the real work.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Skills & environment
Bars are O*NET importance/intensity ratings (originally a 1–5 rating), rescaled so 1 = 0 and 5 = 100 — a relative reading, not a percentage.
The skills it demands most
What the environment feels like
Deadline pressure: constant deadline pressureConflict & friction: rarely deals with conflictNeed to be exact: precision is criticalTime spent sitting: mostly sitting at a deskContact with people: constantly dealing with people
Go deeper on this role
How this is built. Tasks, skills, and work-environment ratings come from the
U.S. Department of Labor's O*NET occupational analysis — job analysts survey real workers, so this is the
closest thing to "what the job is actually like" in public data. Skill scores are O*NET Importance
ratings and environment measures are Context ratings — both on O*NET's 1–5 scale
(1 = the floor: not important / never). We rescale them so 1 maps to 0 and 5 maps to 100, giving a
relative reading for easy comparison — it is not a percentage. This task-and-skill detail comes straight from the O*NET database — it's
pulled straight from the survey, not invented. Figures describe the typical role, not any one person's job.
